Centre of Excellence in Mobile Applications and Services


We have established a £6.4m Centre of Excellence in Mobile Applications and Services (CEMAS) providing research and development to SMEs in Wales to increase their competitiveness internationally.

CEMAS is part funded by the European Regional Development Fund (ERDF) and is established at the University of South Wales.

As part of our offering, we have a business support programme that can work with SMEs in the convergence area of Wales by helping them develop, test and find a route to market for their mobile application product.

CEMAS is unique in that we are able to minimise the initial risks to businesses that are associated with developing a mobile application through a fully funded app development programme available to eligible SMEs in Wales.

The CEMAS team can help Welsh SMEs and start-up companies develop their app idea on a number of platforms including iOS, Android, Blackberry and Windows Phone.

CEMAS have set up the Mobile Innovation Network (MINe) which gives like-minded companies from across UK as well as international players within the Mobile and Telecommunications sector opportunities to network, to foster new ideas and find commercial opportunities through mutual collaboration.

Key achievements

  • As on March 2013, the Centre has developed 18 new products (Mobile Apps), collaborated with 37 companies and assisted 58 companies including creating three new business and seven new jobs.
  • HorseRation, a horese-feed app for Arkirus Ltd received a British Equine Trade Association Award for Innovation in February 2013. Acknowledging the impact of CEMAS, the funders approved a further £1m funding in May 2013.

Minister for Finance, Jane Hutt, said: “This is a positive example of how EU funding can assist Universities and businesses to work together to exploit research and boost growth. ICT is a key sector as its application drives productivity and competitiveness across the whole economy.”

You can read more about Horse Ration here